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Selfie presents Outi Kurvinen

Who are you and what do you do?

I am Outi Kurvinen and I work as an entrepreneur in a women´s lingerie business called Wau Lingerie. My shop opened last June, so I have just nine months experience of entrepreneurship behind me.

My shop is located on the pedestrian street in Turku. The product range includes lingerie, sports bras, prosthetic bras, beachwear, nightwear and a small selection of loungewear.

The idea is to fulfil the wishes of women of all ages and sizes. If what you want is not our shelves, we will do our best to find it and place an order for you. We focus on service and our range consists of high-quality brands.

How did you become an entrepreneur?

I previously worked for 13 years in retail. For nine of those years I worked as a regional manager travelling around Finland and Sweden, too.

I wanted a change after a long and rewarding period of work. Becoming an entrepreneur was something I found myself thinking about more and more often. In the background was also the desire to step a away from the constant travel and enjoy better nights´ sleep in my own bed at home.

I knew all the tricks of the retail business and so it was natural to embark on an entrepreneurial path in retail.

What are you like as a person?

I am open, conscientious and reliable. I am good at taking different people into consideration. My first longer career has been as sign language interpreter – work where I am accustomed to encountering different people.

Entrepreneurship and the responsibility certainly create stress sometimes, which occasionally manifests in the form of sleepless nights.

What is your motto?

In the words of Monty Python: Always look on the bright side of life.

What kind of attitude do you think an entrepreneur needs?

He or she should be curious, open and willing to experiment. Networking and participation are important. Mistakes can and even should be made. You just need to learn from them.

Who dares, wins. The working day seldom ends at 4 p.m. You should be prepared for this. If your field of business is your passion and you enjoy what you are doing, then you don´t care how many hours you spend on it.

What is your message to someone considering entrepreneurship?

Survey the market and make various calculations. Use services for new entrepreneurs. Despite being pressed for time, put out to tender all those services that you will need in the background – you will save a lot of money.

Be open and brave! Lay the groundwork so well that you can stand proud believing in what you are doing.

What are your hopes for the future?

Naturally, I hope that my company succeeds and that the shop would provide me with a living until the end of my working career. As well as hoping that that company succeeds, I hope for health both for me and for my family and friends. I hope that in the future I will have more balance between entrepreneurship and leisure time.


Yrittäjä Outi Kurvinen

Entrepreneur: Outi Kurvinen

Company: Wau Lingerie

Line of business: Retail trade

Founded: 2016

Number of personnel: 1-3




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