An online store will bring many advantages to your company and your customers alike:
you can maintain significantly wider selections than in a traditional store.
online sales do not require expensive commercial premises.
you can display products that are only acquired upon customer orders. These products are not subject to storage costs.
more elaborate and up-to-date information can be provided on products
availability information can easily be provided for products; it is important to keep this up to date.
Sometimes an online store is such as cost-effective solution that a product ordered from there can be cheaper than through other sales channels. The added value of an online store for consumers may also come from time savings, availability information or round-the-clock access. From the company's perspective, another advantage is that the selection of the online store or customer letters can be tailored to suit customer needs or interests.
As a retailer, you need to be aware of issues related to consumer protection when engaging in online sales. On the website, it is advisable to explicitly mention the rights and obligations of customers and sellers concerning product purchases to avoid unfortunate disputes afterwards. Under Other useful information, there is a link to the page on distance selling on the website of the Finnish Competition and Consumer Authority (FCCA), providing further information and policies regarding online sales.
Instructions for e-commerce can also be found via the link "Sähköisen kuluttajakaupan käytännesäännöt” ("Code of conduct for consumer e-commerce”; in Finnish); the aim has been to gather both Finnish and international legislation and self-regulation in the code, as well as to fill in legislative gaps.