Most companies need to market their products and services in order to sell them. The purpose of marketing is to generate sales result and improve the profitability of business operations. It is important for companies to identify potential customers and focus marketing efforts on them.
Sales work aims to ensure successful trade. In a sales situation, the entrepreneur or sales personnel must help the customer to choose the products or services that meet their needs. However, marketing is much more than advertising and sales. The entrepreneur must be aware of the fact that the development of pricing and logistics affect the company’s sales and, by extension, the growth of the entire business operation.