Monitoring the markets, identifying opportunities and planning and anticipating the future will help improve your company’s position in the new market area. You must monitor how the competition acts and, on the other hand, how customers’ needs change, and develop your operations accordingly. The shortening of product life cycles requires even faster product development and renewal.
Anticipation means monitoring changes that take place all over the world, from the perspective of business opportunities and risks. Changes are always accompanied by risks and opportunities, but by anticipating them, companies can prepare for risks and utilise the opportunities in their business. Recognising early signals significantly improves your chances of success.
A company should build a systematic operating model for monitoring market changes. Growth and internationalisation require continuous development of the company’s operations.