Successful internationalisation usually requires not only persistent methodical action, but also the ability to react quickly to changes and the commitment of the company’s key persons to the established goals. The support of various stakeholders and partners is also necessary in order to advance the internationalisation. An internationalisation plan makes the process more goal-oriented and concrete, and makes it easier to communicate the measures more extensively to the company’s own personnel and its financers, for example. When creating the plan, you should utilise the support of experts.
In addition to other questions, the internationalisation plan answers the following key questions:
Why does the company want to internationalise?
What products are going to be offered abroad? Who are your customers? How are you going to respond to competition?
Form of operations
What are the critical success factors? How can business be conducted profitably in the target market area?
Which method of entering the market and what form of operations is suitable to your company (direct export, retailers, your own sales office, etc.)?
Financing need and means
What is your need for working capital, and when will the revenue be recognised?
What kind of investment is required (profitability calculations, etc.)? Where can you get the necessary funding?