Internationalisation requires significant efforts, investments and expertise. In particular, it requires an understanding of the market situation and customer needs, in addition to building your own offering in accordance with the requirements of the target market. Internationalisation creates a new focus on business operations, and this must be developed persistently. It typically takes time to generate revenue and build your own expertise, products and strengths. Internationalisation can, of course, progress quickly, as long as the preconditions are already in place.
An internationalising company must also possess the necessary expertise for building international business operations. This expertise combines experience in international business operations, language proficiency and understanding of the culture of the target market. This expertise can be achieved through training, recruitment or by purchasing services. You should utilise company-specific coaching and training aimed at promoting internationalisation in the planning, launching and expanding of your international business operations. Training is offered by both public and private service providers, and you can choose the solution that best fits your operations and budget.
You can test your readiness for internationalisation by taking the internationalisation test. The final results of the test will help you identify your strengths and areas for development.
Internationalisation test (If you would like to continue with the analysis later on, create a workspace to My Enterprise Finland and conduct the analysis there.)